Almost all businesses are currently looking for ways to generate more leads. Instagram marketing has happened to be one of the best means of lead generation in the last decade.
In this article, I’m going to explain why Instagram is a must for your business and how you can use it to generate more leads.
You might know that Instagram is one of the fastest-growing social networks with over one billion monthly active visitors. But did you know that:
- More than a whopping 25 million business profiles are active on Instagram.
- More than 200 million Instagram users follow at least one brand on the platform.
- 60% of Instagram users, especially Gen Z, use Instagram to find their desired products/services.
- Instagram users are spending more than 50 minutes a day on Instagram.
Considering these facts, you shouldn’t have any doubt about using Instagram to reach out to your niche audience. Instagram is best to find more potential customers, especially for small businesses.
The question is, how you can increase your efficiency on Instagram and get more leads. You need to know that countless businesses are broadcasting their message using Instagram, but a few of them get acceptable results.
Remember that you need to devise a definite plan before embarking on this career. A good idea helps you to appear professional regardless of the type and the size of your business,
Marketers usually act based on an Instagram strategy typically similar to:
- Competition research: find out about top niche Instagram accounts
- Defining objectives and metrics: determine what you want to reach and how you can measure that.
- Content generation: try to appear like a niche leader and a source of information.
- Engagement: interact with your followers to build a community.
- Promotion: use techniques like influencer marketing and cross-promotion to promote your content.
- Analyze your performance: use analytics tools to find out your strengths and weaknesses.
Remember that building a brand identity on Instagram and increasing sales on it is a time-sucking process. In other words, you can’t expect an acceptable result without spending a tremendous amount of effort, time, and even money.
To start with, you’d better pay attention to several useful tips gathered by Social Tradia in the infographic below.